BRIAN KNIER

Gates — Unchain

Global Campaign for Gates Belt-Drive Solutions


For more than a century, industry has depended on noisy, greasy, unreliable steel chains to power lifts, conveyors, and other vital equipment. This campaign encouraged industry decision-makers to free themselves from outdated technology and discover the advantages of upgrading to belt-driven equipment.
Role : Strategy, concept, copywriting
For : Ads, personas, customer journeys, messaging, campaign playbook
Creative Director : Dennis VanDyke
Art Director : Mike Friolo
Senior Designer : Mark Atherton