Freightliner — Cascadia

Owner-Operator Campaign Pitch

Independent owner-operators are the iconic trucker mavericks of highways. Think BJ and the Bear and chrome exhaust stacks. In that world, a Freightliner is viewed as a truck for fleets not independents. But these drivers are also business owners who are tuned into the realities of the road and making a profit. This campaign challenges owner-operators to reconsider their priorities and take look at how the Freightliner Cascadia will put them on the road to success.