Launch Campaign for BMC Pro Remodel Services
Repair and remodel contractors are a special breed of builder. BMC needed a fresh approach for connecting with this different type of customer. This project involved in-depth discovery, persona development, and a comprehensive messaging framework for effectively connecting with this new type of customer.
Role: Strategy, personas, copy
For: Concept, ads, messaging, campaign playbook
Creative Director: Dennis VanDyke
Art Director: Mike Friolo
Senior Designer: Mark Atherton
